Chinese tourists Dispelling the myths Exhibit 1 Average expenditure per trip is expected to slightly decline, resulting in outbound expenditure growing slower than the number of outbound trips. McKinsey China tourism Exhibit 1 of 10 • Outbound expenditure is expected to grow at a compound annual growth rate of 5.4%, slightly lower than that of, 4/26/2019 · McKinsey &Company Chinese tourists: Dispelling the myths An in-depth look at China’s outbound tourist market Using findings from an in-depth quantitative survey of more than 2,000 Chinese tourists , we have uncovered new insights on China tourism trends, tourist .
Chinese tourists: Dispelling the myths (2018). Using findings from an in-depth quantitative survey of more than 2,000 Chinese tourists McKinsey & Company have uncovered new insights on China tourism trends, tourist behaviour, and customer segments: 2018 Chinese Tourists – Dispelling the myths.
Chinese Tourists: Dispelling the Myths is an in-depth look at China’s outbound tourist market prepared by McKinsey China. Using findings from an in-depth quantitative survey of more than 2,000 Chinese tourists, the report provides new insights on China tourism trends, tourist behavior, and customer segments.
Yet, according to management giant McKinsey , the Chinese tourist myths abound; shop, shop some more, snap the landmarks, dine on Chinese fare alone. In a new survey taken with more than 2,000 Chinese tourists , the firm says that these old tropes should be forgotten – Chinese tourists are broadening their horizons in many ways.
11/15/2018 · McKinsey & Co. have released an intriguing new report on Chinese Tourists under the heading of “Everything you know about Chinese tourists is wrong” following a recent survey in which they “analysed China’s outbound tourists ’ preferences and behaviours, financial status, consumer decision-making process, and consumption patterns”.
11/6/2018 · Chinese tourists are mainly interested in shopping. They only want to see the main sights and are not interested in exploring a city’s byways and hidden gems. They will only eat Chinese dishes and are reluctant to try other cuisines. Wrong, wrong, and wrong. Our new survey of more than 2,000 Chinese tourists explodes these myths, and others:, In its recent report ‘Chinese tourism: dispelling the myths’ global management consultancy McKinsey & Company highlighted several key trends in the market that Ingenico ePayments’ experts have also seen from their on-the-ground operations in China: 1.
3/25/2019 · McKinsey & Co. surveyed 2,000 Chinese citizens for its Chinese Tourists: Dispelling the Myths report. Describing Chinese outbound tourism “as the biggest tourist segment in the world,” the report dispels the notion that Chinese tourists travel to shop. McKinsey found “tourists have a more open mind and want local experiences (61%), whether it’s taking in local culture and art or visiting niche.
Well a 2018 McKinsey study titled “ Chinese tourists : Dispelling the myths ” found that 47 percent of Chinese outbound travelers consider shopping an essential part of their trip. Another study from the same year published by the U.S. Travel Association reported that 86% of Chinese travelers to the U.S. go shopping during their trips.
